How Upflex Digital increased Burnette Construction's Lead Generation by 30%

Sacramento, CA Construction Company

This amazing success story involving Burnette Construction and the digital marketing wizards at Upflex Digital. It's a tale of Facebook ads, smart targeting, and some seriously impressive results.

Meet Burnette Construction

First off, let's talk about Burnette Construction. These folks are the real deal when it comes to building stuff. They're based in Sacramento, CA and they handle everything from cozy homes to big commercial projects. But here's the thing – they wanted to grow their business and get more eyeballs on their awesome work. That's where Upflex Digital came in.

The Game Plan

Burnette Construction had some clear goals:

Get more potential customers (you know, the ones who actually want to build something)

Make sure every dollar spent on ads was working hard

Get their name out there and get people talking

Upflex Digital rolled up their sleeves and got to work.

They didn't just throw some ads out there and hope for the best. Oh no, they went full detective mode!

Sherlock Holmes-ing the Market

The Upflex team dug deep to figure out exactly who Burnette Construction's dream customers were. They looked at:

Who these people were (age, job, the whole shebang)

What they liked to do online (Facebook scrolling habits, anyone?)

Where they lived (because you can't build a house in Narnia, right?)

This wasn't just guesswork – it was like building a treasure map to find the perfect customers.

Dream Team Assemble!

Next up, Upflex's marketing gurus joined forces with their design superheroes. Together, they created ads that were so good-looking, you'd want to frame them. We're talking:

Stunning visuals of Burnette's best projects (cue the oohs and aahs)

Words that made you want to build a house right then and there

A consistent look that screamed "Burnette Construction" from a mile away

The Great Ad Experiment

But wait, there's more! They didn't just make one ad and call it a day. Nope, they made a bunch and pitted them against each other in the ultimate showdown. They tested:

Different pictures (Battle of the Beautiful Buildings!)

Various headlines (Word Wars: Construction Edition)

Call-to-action buttons (Click me! No, click me!)

They kept tweaking and improving until they had a lean, mean, lead-generating machine

The Big Reveal

Drum roll, please! The results were, in a word, awesome:

Lead generation shot up by 30% (hello, new customers!)

ROI improved (the bosses were very happy about this one)

Burnette Construction became the talk of the town (in a good way)

What's Next?

Burnette Construction was so thrilled with the results that they're all in on this digital marketing thing now. They're ready to keep growing and showing everyone why they're the best in the biz.

So there you have it – the story of how some smart marketing folks, a bunch of Facebook ads, and a great construction company came together to make marketing magic. Who knew building an online presence could be as exciting as building actual buildings?